Instagram has introduced a feature named Blend that transforms the way friends share Reels in messages. With Blend, you and your friends can enjoy a personalized stream of Reels inside a chat, combining content suggestions based on each participant’s interests and activity. Instead of forwarding individual clips one by one, users can launch a Blend and access a curated Reels feed that reflects everyone’s tastes. This collection updates regularly, making conversations more interactive. Whether you are chatting one‑on‑one or in a group, Blend offers a seamless way to keep discussions flowing without switching between the main Reels tab and your inbox.
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How the Blend feature works
The Blend feature operates within Instagram’s chat interface, enabling friends to create a Reels feed without leaving their conversation. To start, a user taps the Blend icon in a one‑on‑one or group chat to send an invitation. Once everyone accepts, Instagram merges individual activity data—such as liked Reels, watch history, and saved videos—into a single feed. Virtual markers tag each Reel with the name of the person whose profile influenced its recommendation. The Blend feed refreshes daily and updates when someone shares a new Reel in the chat, ensuring the content remains reflective of all participants’ interests.
How to use the Blend feature
To use Blend, open the Instagram app to your messages. Select a chat where you want to share Reels and tap the Blend icon at the top of the screen. Each participant will receive an invitation, and once they accept, the feed is activated. Reels based on their activity only appear after acceptance, ensuring privacy and consent. You can revisit the Blend at any time by returning to the chat and tapping the icon again. Standard Reels interactions—liking, commenting, and sharing—remain available within the Blend. This simple workflow makes it effortless to enjoy a Reels session with friends.