Apple is all set to host its “Awe Dropping” event on September 9, 2025, at 10 a.m. PT, live from Apple Park. The keynote will unveil the highly anticipated iPhone 17 series, alongside the Apple Watch Series 11, Watch Ultra 3, refreshed Watch SE, and new AirPods. Pre-orders begin on September 12, with official sales starting on September 19.
iPhone 17 Lineup Revealed
The iPhone 17 series brings four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
- The iPhone 17 comes with a 6.3-inch 120Hz display, powerful A19 chip, and a 24MP front camera for sharper selfies and video calls.
- The iPhone 17 Air, replacing the Plus model, introduces an ultra-slim profile just 5.5–6mm thick, featuring a 6.6-inch display and a single but powerful 48MP rear camera.
Pro Models Push Boundaries
The iPhone 17 Pro and Pro Max redefine flagship standards with a redesigned triple 48MP camera system, an advanced A19 Pro chip, and 12GB RAM for peak performance. The Pro Max stands out with its massive 6.9-inch display, 5,000mAh battery, and vapor chamber cooling for sustained high performance, making it ideal for gamers and power users.
Additional Product Announcements
Apple isn’t stopping with iPhones. The event will also introduce:
- Apple Watch Series 11, Ultra 3, and SE refresh — with the Ultra 3 powered by the new S11 chipset and 5G RedCap support.
- Next-gen AirPods, possibly AirPods Pro 3, with improved audio and smarter AI features.
- A potential surprise reveal like the long-awaited AirTag 2.
Why It Matters
With the iPhone 17 series, Apple is pushing boundaries in design, AI, performance, and battery life. From the ultra-slim iPhone 17 Air to the powerhouse iPhone 17 Pro Max, the lineup shows Apple’s vision for the future of mobile technology.
Fans can tune into the Apple livestream on apple.com or YouTube to catch every moment of this game-changing launch.
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