Apple has once again pushed the boundaries of smartphone innovation with the launch of the iPhone 17 Pro, starting at ₹134900.00 or ₹21650.00 per month for six months. Pre-orders go live at 5:30 PM IST on September 12, and the device officially becomes available on September 19, setting a new benchmark in premium technology.
At its core lies the blazing-fast A19 Pro chip, now vapour-cooled with a deionised water chamber that efficiently disperses heat, unlocking sustained performance for the most demanding tasks. From high-intensity gaming to pro-level editing, the iPhone 17 Pro handles it all with unmatched smoothness and speed.
The camera system is its ultimate showstopper — a pro-grade setup where every rear camera boasts a 48MP Fusion sensor. With up to 8x optical-quality zoom and the longest zoom ever on an iPhone, your shots gain crispness, detail, and versatility. The 18MP Center Stage front camera ensures dynamic selfies and crystal-clear video calls, transforming every frame into a masterpiece.
Battery life has also taken a giant leap forward, offering breakthrough longevity to keep you powered throughout the day. Combined with iOS 26, featuring a sleek new look and Apple Intelligence integration, the iPhone 17 Pro feels smarter, more personal, and incredibly helpful. From real-time image creation to Live Translation in selected languages, it brings intelligence seamlessly into your everyday moments.
Adding to its convenience is the new Action Button, giving you a customisable shortcut to your most-used features, whether it’s activating Silent mode, launching Translation, or running your favourite Shortcuts.
The iPhone 17 Pro isn’t just an upgrade — it’s a revolution in design, power, and intelligence, making it the most advanced iPhone yet and a true game-changer for 2025.